Manager, Social Media Impact

Direct to Youth Innovation Lab · NYC, New York
Department Direct to Youth Innovation Lab
Employment Type Full time
Minimum Experience Mid-level
Compensation Approx. high $60k to high $70k

Start Date: July 1, 2022

Salary Range: Approx. high $60k to high $70k

Location: Remote / Virtual / Work From Home**

** Candidates must reside in or be willing to relocate to one of the following states within 30 days: California, Georgia, Hawaii, Illinois, Washington DC, Massachusetts, New York, New Jersey, Ohio, & Texas


About Peer Health Exchange

Peer Health Exchange (PHE) is a national nonprofit organization that builds healthier communities with young people. Together, we create education opportunities for peers to share the tools and resources young people need to make healthy decisions.  


About the Direct to Youth Innovation Lab

This work is led by our Direct to Youth Innovation Lab.  Our products are designed together with young people to create a safe digital place where they can see themselves reflected within a supportive and inclusive community that prioritizes their identity and experiences about mental health, sexual health, and beyond. Current offerings include our TikTok channel and our app, selfsea, available for download (Apple, Android) and as a web-based product


As a team, we follow young people’s vision. Within Peer Health Exchange, we run as a separate business unit and innovation lab. That means that we run more like a social-good business than a traditional nonprofit in our goals and pacing. We go far together and include everyone. We are bold in our ambitions and fail early, often, and forward.


About the Role

Team: Digital Impact | Manager: Director, Digital Content Creation

  • Lead content creation planning, script-writing, and edits for impact-focused social media channels that centers growth, impact, and engagement (currently TikTok, could include other platforms in the future)
  • Manage the content calendar for impact-focused social media channels
  • Engage with young people across our impact-focused channels to drive content strategy and iteration, increase followership, and increase likelihood of help-seeking behaviors 
  • Monitor and stay on top of emerging trends in social media, culture and applications to appropriately apply that knowledge for content creation
  • Track and report weekly on related data, analytics, and trends from impact-focused channels and apply that knowledge to improve future content and processes
  • Collaborate with the Marketing and Communications team to ensure cohesion and brand compliance across social channels 
  • Manage Fellow, Social Media Content Creation
  • Additional duties as needed


Here’s what we want to see in you!

If you meet most but not all of these qualifications, please still apply. We recognize that excellent candidates might not always check every box. We are looking for alignment on values and experiences, not perfection.

  • Strong passion for PHE’s mission and core values, especially those highlighted above in how the Direct to Youth Innovation Lab operates
  • Demonstrated ability to work and thrive in fast-paced, high-risk, ambiguous work with an eye toward continuous learning and iteration
  • 2+ years related experience; including best practices and track record of successfully growing TikTok or similar social channels
  • Direct experience creating social media content for and engaging with a Gen Z audience on TikTok of similar social channels 
  • Excellent planning and project management skills 
  • Successful track record of working in diverse teams, with individuals from intersectional identities, varied backgrounds and abilities 


Here’s why you should join us!

Be a part of an organization where you can grow, thrive, and strive to do and BE your best, every day. We take our work seriously. We have fun. All in service of better health outcomes and a more equitable world for young people.


  • Competitive salary and benefits (15 days of vacation, sabbatical eligibility at 5 years tenure, robust health and dependent care, employee assistance program, 401k, commuter benefits, flex spending accounts, short-term disability program, life AD&D)
  • 100% intentionally remote team and culture (flexible work schedule, 2x a year, in-person team retreats when safe to do so)




 

At Peer Health Exchange, we celebrate difference and are committed to providing equitable opportunities, addressing the effects of power and privilege. PHE is proud to be an equal employment opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, citizenship, marital status, physical disability, veteran status or length of time spent unemployed.

Thank You

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  • Location
    NYC, New York
  • Department
    Direct to Youth Innovation Lab
  • Employment Type
    Full time
  • Minimum Experience
    Mid-level
  • Compensation
    Approx. high $60k to high $70k